Friday, August 29, 2008

Help with email marketing campaigns

How to Run An Effective Email Marketing Campaign
by Debbie Ducker

In spite of how popular and powerful email marketing has become, not all people utilizing this method know how to run an effective email marketing campaign.

However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills.

This article will provide useful information for business owners who are hoping to improve their sales or web site traffic through effective email marketing.

If you do not have a great deal of information about email marketing and do not fully understand the principles involved, one of the best ways to orchestrate a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor.

Similarly to traditional marketing such as radio, television and print media, the popular strategies governing email marketing are changing constantly. As a business owner you likely already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in email marketing.

For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for your business to help you achieve the best results possible.

Unfortunately selecting a consultant from the many options available can be pretty overwhelming. In general you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.

On top of the list of self implemented strategies for email marketing is to plan out a complete email marketing system. This system will consist of a series of letters you can have prospects sign up to via an autoresponder. You can set up an email correspondence course, or as they are commonly known an e-course, on a subject closely related to your web site or the products or services you offer. These e-courses should provide useful information, be of interest to your intended audience and should also help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed to be SPAM is to use a soft sell approach to subtly urge readers to make a purchase or visit your web site for more information.

An alternate choice to offering an e-course, is to have them join your autoresponder system in exchange for a quality free gift, such as an e-book or piece of software. With in this autoresponder you can have a series of articles with useful information related to what you give away. Each letter can contain that subtle urge to visit your web site or a related affiliate program you promote.

Publishing and distributing an ezine or newsletter is another example of an effective email marketing campaign which can be highly effective. The bulk of your publication should be quality content in the form of featured articles, short articles containing useful tips or product reviews. It may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your web site or again to other web sites.

Regardless of the method of an effective email marketing campaign you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. For example if you notice there is a spike in sales or web site traffic each time you send out your newsletter or ezine, it might be worthwhile to begin sending issues more often. This type of evaluation and feedback can turn a moderate success into a huge success.

Sincerely, Debbie Ducker

Author Information:
Debbie Ducker is owner of Ducker Promotion
http://www.duckerpromotion.com
Running effective email marketing campaigns
for their customers since 1997.

===================
This article can be used for free on your site as long as you keep the links within the article and About Author info with it and unchanged.

Saturday, July 19, 2008

Advertising your affiliate programs with pay per click search engines

Using Pay Per Click (PPC) search engines is one of the most cost-effective ways of targeted Internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the end of year 2008. This is why pay per click ppc affiliate marketing can result in a gold mine for you.

Read More...

Tuesday, July 8, 2008

Advertising You Always Loved & Trusted Made Even Better!

Discover How An Ex-Google Employee Built
An Opt-In List of 5322 Subscribers In Just 10
Days While Paying Only $0.06 Per Click!

If you could talk to somebody who has worked
at Google for over 5 years and has helped
thousands of clients make more money with
Google Adwords, what would you ask?

Would you ask...

How can I prevent my account from being
"slapped?"

How can I pay only $0.06 per click and build
a list of over 5000 prospects in only 10 days...

How can I build the perfect squeeze page
that Google not only accepts, but loves?

How can I make $5 for every dollar that
I spend on Google Adwords within my
first month?!

Well, now is your chance.

You see, a brand new interview of Simon
Leung was just been released and it reveals
exactly how he did it.

This isn't some interview that simply contains
incomplete information - In this interview
Simon spills his guts on how he built his
5000+ list in only 10 days...

If you want to start from scratch and use an
inexpensive method to build up a powerful
list in the next 10 days, then grab this special
interview right now...

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Wednesday, July 2, 2008

DP Ezine - Topic Blog Marketing!

This week's issue covers getting everything you
can from your blog!
You may or may not be sick
of hearing about blogging. But if you are not
utilizing their power you are leaving a lot of
really quality traffic on the table that could be
going toward what you are doing or selling online!

http://www.duckerpromotion.com/presents/ezine

Saturday, June 28, 2008

Two reasons why you should consider selling physical products

Here's good news for all marketers... A new window of opportunity to create a "highly-profitable-set-and-forget" income stream has just opened up.

http://www.duckerpromotion.com/presents/discmojo

If you remember, just one year ago digital products such as e-books were selling for as much as $97 or more.

Have you noticed a steady decrease in the price ranges of these products recently? Digital products alone can no longer create a steady income stream on the internet.

Creativity is the key! One has to think out of the box to create a profitable business empire online. One such creative idea is to convert your digital products, Audio/Video content, PLR products or resale rights products to PHYSICAL CD/DVD's.

There are two reasons why you should consider selling physical products.

1. Physical products have a high perceived value and sell for much higher prices than digital products.

2. Physical products have very low refund rates and almost always keep your customers satisfied!

Few years ago, small marketers such as you and me were scared to sell physical CD/DVD products. Why? because converting your digital products into physical products need a lot of time and money to create and deliver them to the customer.

GOOD NEWS! Now you no longer have to waste hours of time trying to package, label and ship your CD/DVD's to your customers. Disc Mojo Software will completely automate the process and deliver the products to your customer’s doorstep. Once you upload your product to Kunaki and set up Disc Mojo on your server you are all set to receiver orders.

Once the customer orders using the order page Disc Mojo creates, your product will be burned into CD's, professionally packed and delivered to your customer using kunaki CD fulfillment service.

Get complete details here:

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I highly recommend it to everyone. Get this killer product for a very low price!

Act now... and build your very own UNIQUE highly profitable income stream in the next few minutes.

Wednesday, June 18, 2008

Using Targeted Free Opt-In Lists

Create Your Own Targeted Free Opt-in LIst
by Debbie Ducker

If you are not creating your own free opt-in list and targeting that to your niche market, then you are leaving a ton of money on the table and missing out on taking your business to the next level.

Sure you can get a hold of tons of email addresses. They are sold or given away on every Internet Marketing corner. However if you can't determine what type of leads they are and connect with who owns the email address then you have no way of knowing what their interests are or whether they would even look at what you offer.

If your leads are all people who love heavy metal rock and roll music and you try to sell them R & B, you won't make many sales if any at all.

The best way to accomplish knowing what your free opt-in list wants is to manage the opting in from the beginning. By having your own opt-in form with the variables you need to determine what they will be interested in.

Naturally if you already have a specific theme to your site such as free advertising or candle making anyone there is going to have a basic interest in that. But you can take that one step further by adding what most opt-in autoresponder systems call "demographics data". There is no specifics on this. It is solely based on your niche market. i.e. if you sell candles you can add a demographic asking the person to tell you "What Type of Candles Do You Prefer?" as they sign up to your list. They might answer natural soy based, or scented, etc. Or if you sell R & B music ask them who their all time favorite R & B artist is. You can ask them several demographics on any niche and come up with a winning profile on each of your optin members.

Here are a few essentials you will need to create a free opt-in list for your target market:

A web site optimized for being found on your niche market. You must use good search engine optimization practices to target your market and attract people that will be interested in opting in to your list.

Content optimized for being found on your niche market. This can be key word rich articles written by you or one's you have created for your own use. The more content on your web site the more attention it will get by all who are interested in learning more about your subject.

Incentives for getting your visitor to opt-in. This is where you simply offer them something free, related to your target market and make it enticing enough they feel it is worth joining your list for the gift. Again this is based on your niche. Keeping everything focused on that is very important.

Use list building strategies. Most importantly you will want to spend quite a bit of time on building your list. To do this you will need to keep a good flow of traffic coming to your web site where you will encourage visitors to join your free opt-in list.

- Co-registration, and ad swaps with list owners of similar niches to yours. This way you are not competing with each other but adding value to your own list by offering them items they would find useful.

- Buy advertising space in related ezines and on web sites offering banners ads, solo ads, etc.

- Also utilize off line ads as well. Put a coupon ad in your local newspaper giving them a discount for visiting your site and joining your free opt-in list. Place small classified ads in magazines and publications related to your target market. Add a demographic to your opt-in form such as class ad or coupon code and find out which publications or coupons work best. Putting a different code in each ad of course. Even let them take a discount of any item and find out what they liked best about what you sell by watching what sells the most. You can see this is a great avenue for the imagination.

Creating a free opt-in list targeted to your niche market may seem difficult at first glance, but with a little imagination and a lot of planning you can have a sizable one built in no time at all. Plus by doing your homework first each one of these members will be pre-qualified for high interest in your product. Ultimately leading to sales and increasing your profits for a long time to come.

Sincerely, Debbie Ducker

About The Author:
Debbie Ducker is owner of DuckerPromotion.com
Use these valuable new pieces of software just released
to help you create your own targeted free opt-in list.
Visit The Links Below:
http://software.duckerpromotion.com/ofc/
http://software.duckerpromotion.com/dpopg/

Saturday, May 10, 2008

Vital Affiliate Marketing Tips - Don't lose commissions while advertising

Beginners Affiliate Marketing Tips
by Debbie Ducker

Beginners affiliate marketing can be quite overwhelming. It is clear from the start that you have a huge learning curve before you will see your first commission earned. But what many do not realize is that they are their own worst enemy. By not knowing some vital "affiliate marketing tips" you can lose quite a bit of money right out of the box without even realizing it.

Below you will find some beginners affiliate marketing tips that are often over looked or unknown altogether.

1. Test URL's - Never assume you have put your URL's in your ads correctly. I have been advertising affiliate programs for years and still make mistakes with this. Always copy the URL from your ad and paste it in a browser and hit enter to make sure the URL goes to the site you intended for it to.

2. URL's Capitalized - if you are using a URL and typing it out such as this: YourAffiliateProgram.com instead of this youraffiliateprogram.com then you need to know that some browsers will not parse this correctly from an email ad or even a web page link. I.E. included. As an advertising agent for many customers over 10+ years, I have seen this happen over and over. Don't risk it. Always use lower case letters.

There is one exception to this and that is if a file name has been named with upper case letters or you have signed up with a username with upper case letters in it. Examples such as: youraffiliateprogram.com/FileName.html, .php, .asp etc. or youraffiliateprogram.com/?YourAffiliateUsername or ID then it must be used just as named and cannot be altered. This warning is pertaining to the main domain name part only.

3. Using Direct Affiliate Links or URL's - using direct affiliate links in your advertising can mean less click through's, to your web site, because of a possible block on the link. There are many major ISP's that keep up with URL's that have complaints on them. If there are so many complaints then this URL will quickly go on a block list. Then what happens is when you use this straight affiliate URL in your advertising as the advertisers send your ad out, many bounces come back with the warning that this message could not be sent due to a URL in the message being on a blocked list. It is always best to use your own web site to either forward to your affiliate URL or a quality tracking or cloaking system of some type. Again I highly recommend setting this up on your own site as well with something like Covert Affiliate Links or Protrack Manager.

One side note for tracking and/or cloaking software. Avoid having to use a ? in the tracking URL. This is a major problem with many free advertising sites and numerous other reasons I don't have room to list here. A URL without a ? in it is always better.

4. Cloaking - also be aware that cloaking your URL can keep your affiliate id from being passed to the visitor. Cloaking is different then simply tracking a URL. Cloaking usually sets up a frame set itself making the site it lands on look as if it is from your own web site or the site of the cloaking software. Test any cloaker or tracking system you use before advertising with the URL. Because if your cloaking software or the site your are advertising on is using frames it can prevent your affiliate ID from passing on to the visitors that land on your site.

Check this by clearing your cookies and temporary Internet files, then use a URL frame breaker tester such as you find on many traffic exchanges and safe list sites. While your affiliate site is in the frame, go to the join page and make sure you are the referrer being credited. This will let you know if your cloaking software is doing more harm then good.

A good rule of thumb on the above is not to use the cloaking option on a URL that will be used in any framed environment, such as a traffic exchange or a credit based safe list. Ask any one you are paying to place ads for you, about this, if you are unsure. Any good tracking software will give you the option to cloak or not cloak a URL.

Use these beginners affiliate marketing tips to quickly become a pro affiliate marketer without worries of missing commissions due to you.

Sincerely, Debbie Ducker

About the Author:
Debbie Ducker is owner of Ducker Promotion.
Learn more about beginners affiliate marketing
by visiting:
http://www.duckerpromotion.com/presents/articles

This article can be used for free on your site as long as you keep the links within the article and About Author info with it and unchanged.

Saturday, April 5, 2008

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Wednesday, April 2, 2008

The Results Of These Ezine Solo Ads Will WOW You!

I have a powerful tool in my viral ad
arsenal to show you today.

It is "Solo-Ads Ezine".
http://www.duckerpromotion.com/recommends/soloadezine

You simply click on links each week to
earn credits to send your own solo ad.

The thing about this particular site that
makes it work so well is you get to bring
in members and as they click ads you
earn credits from that as well. Making your
solo ads go viral.

Then also the ads are all managed and
sent by the owner directly to the list which
gives you a much higher rate in reaching the
members.

I get amazing results from this.

So don't hesitate... join now. And tell
others about it so you can start building
your ezine solo ads with viral power.

http://viralurl.com/duckerpromotion/soloadezine

Sincerely, Debbie Ducker

P.S. Get more help with your viral marketing here:
http://www.duckerpromotion.com/ll/

Monday, March 24, 2008

If you aren't using profitable keywords in your advertising

Hello Advertising Love Affair Readers...

Have you ever wondered how the gurus
seem to be able to dominate any niche
they enter with so much ease?

It's simple! They own massive lists of
profitable keywords.

http://software.duckerpromotion.com/kg/

You see, most marketers do not know
how to analyze the supply and
demand of niche markets.

And once they do figure out how to do
this, it can be really time-consuming
having to research keywords all day
long.

But thanks to an awesome tool I have
for you today, this job just became
much easier.

You'll see how easy it is to generate a
whole list of keywords for any niche you
like. PLUS, you'll even get to analyze
the amount of competition on Google,
Yahoo and MSN.

Click below to get this must have
keyword software.

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But here's the best thing. It is not going to
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Get started today leveling the playing
field with the big guns:

Sincerely, Debbie Ducker

P.S. If you aren't using profitable
keywords in your advertising. You simply
are leaving out one of the most vital pieces
of the puzzle. Be sure to pick up your keyword
software today. It is free and easy to use!
http://software.duckerpromotion.com/kg/

Thursday, March 20, 2008

If you are an entrepreneur looking to make money via online profit...

Using Master Resell Rights Software Ebooks Scripts and Reports to Profit Online
by Debbie Ducker

If you are an entrepreneur looking to make money via online profit. This article and the information it provides you about obtaining master resell rights of various products, could very well get you started earning a life changing income from home on the Internet.

What Master Resell Rights Are:

Master resell rights gives you the ability to take a product someone else has created and sell it yourself for the full purchase price. You purchase this right from the creator for a set price then you sell the product pretty much like you would any product of your own. With the exception of any limitations the owner sets when giving you these rights to sell the product.

Benefits To You Of Selling Master Resell Rights Products:

There are many benefits to selling master resell rights products other then the obivious benefit of creating a profit for you online.

Direct Payments To You - You keep all the money after the intial cost of obtaining the master resell rights to the item or items you are selling.

No Work Required - There is no need to come up with your own products which is costly and time consuming.

You Work For Yourself - You get to decide how much or how little time you want to work.

Bigger Profits - You can earn much more money with master resell products then most affiliate programs will pay you. And these payments go directly to you as well, no waiting for the owner to pay you your commissions.

Master Resell Rights Products Available To You:

Resell rights are offered on a number of different products. These products most commonly include master resell rights software, ebooks, scripts and reports. And in some cases source codes for creating your own products and software from. Ebooks with resell rights being the most common and usually one of the easiest to sell.

To assure your success make sure you sell only high quality items that you have reviewed and tested yourself. Also do your research on each product as well for its target market and demand. This will enable you to make wise choices on which products you purchase resell rights too. Because your main goal is to gain a nice profit over what you had to pay for the rights to sell the product for.

Methods Of Selling Master Resell Rights Products:

The first step in successfully selling your resell rights products is the creation of a website that showcases the product you are selling and includes a link for the visitor to pay you for the product. After payment the customer is then led to a thank you page and download instructions for obtaining the product they just purchased.

There are various advertising methods used which include online classified ads and popular auction sites such as eBay. Local advertising in newspapers and flyers can also be very beneficial in making sales of your product.

Keeping in mind the most important aspect of selling your resell products is targeting the market it is intended for. You would not try to sell dessert recipes to diabetics for instance. Instead you would try to sell them sugar free, low carbohydrate dessert recipes. Get it? The more pin pointed you can target your market the more profits you will make. So keep this in mind when choosing your advertising methods both off and on the Internet.

Arm yourself with quality products to resell and focus ads towards the audience the products are intended for and you can have a full blown highly profitable work at home easy online profit business. One that can keep earning you a profit for a very long time.

Sincerely, Debbie Ducker

About the author:
Debbie Ducker is owner of DuckerPromotion.com.
Get set up with an instant master resell rights business
today. This program does all the set up work for you
and simply gives you a URL link to a page with the
product showcased and your payment button on it:
http://www.duckerpromotion.com/presents/ddp

Saturday, March 15, 2008

If Your Advertising Efforts Are Failing You...

If you are paying out money month after month
to several programs and are fed up with spending
all this cash for no return. Then it is time for you
to re-evaluate which programs are paying you and
which ones aren't.

=======================
LISTEN It's NOT YOUR Fault!
=======================


If you are like me and are overwhelmed with the
amount of programs being thrown at you daily!
And have no doubt ended up joining many of
them for a costly monthly fee. You have had no
choice! You are trying to earn enough money
to get rid of your 9-5 job, but let's face it... That
is not happening.

If I am totally wrong about you... then you can
quit reading now. But if you aren't making the
kind of money that will let you work full time for
yourself from home. Then read on.

=======================
IT HAS TO BE THIS WAY!
=======================


My rule of thumb on monthly payment or
subscription based membership programs
is this...

When they have stopped paying for themselves,
with either commissions or some benefit that is
worth the monthly amount I am charged, then I
first change my promotion strategy, vamp up my
help to my down lines and help them duplicate
what I am doing to get the program to pay for
itself. Then if my best efforts in these areas still
fail, I drop that program.

It has to be just as simple as that. This program
was obviously not a good fit for me/you and you
can't make it fit if it does not work after you have
put all the effort you can into it.

=======================
BEATING A DEAD HORSE?
=======================


It is time to move on and work with another
program. There is focus then there is also
beating a dead horse... you know?

And I am one that pushes focus. It is not a bad
thing. You must apply a certain amount of focus
and action to a program before you can even
fairly say it was a failure.

If you are beating a dead horse, give it up and
find 'YOUR' living breathing horse to ride.

I did and I have dropped all those life sucking,
money draining programs. I don't need them
any more...

http://www.duckerpromotion.com/presents/ddp

Sincerely, Debbie Ducker

P.S. If you are not making the kind of money
that will let you work full time for yourself from
home. Then you need to see what this program
can offer you:
http://www.duckerpromotion.com/presents/ddp

Wednesday, March 12, 2008

Would you like to FINALLY learn HOW to properly advertise on the Internet?

"YOUR ad and why NO ONE sees it...?"

Isn't that how you sometimes feel, when you send your ads and emails out to all these safelists, classifieds and FFA sites? I know the feeling because I was there myself not too long ago.

While I had my own source of money from home by learning how to design web sites and doing that for clients that hired me. I had heard the rumors just as everyone else has about how much money can be made in affiliate marketing just by placing simple ads on the Internet... So I wanted my piece of that pie in addition to what my own services could provide my family with.

However, much like you... when I first started advertising online I honestly had no idea what I was doing. So I had to rely on other people for ideas. They all pretty much told me the same thing, to post my ads to classified sites, FFA sites and join every safelist I could find. But first they said I had to find a affiliate program to promote.

Well, that seemed simple enough. After all, there were plenty of them to choose from.

So I started with this paid typing company. You know, the ones where you get paid for each response to your ad that you typed. Anyway, I did what they said to do. I posted ads for their products and typist positions on classified sites, FFA sites, message boards, and joined every safelist I could think of.

To make a long story short I made all of $28 in 4 months!

Well, that certainly wasn't going to make me rich, but it gets even better! Then I tried some of those real scams. You know, the $1 email, Instant PayDay, Paid to read emails, you name it I did it.

On all of them I made a big fat ZERO.

Is ANY of this sounding familiar?

I said to myself, there has to be some legitimate way to make REAL money on the Internet.

Then I got lucky. One day while working with one of my web design clients, he introduced me to a man that also needed some web design work done. His name is George Allan.

What I learned from working with George and using the site he owned, Direct Deposit Profits, changed my financial life forever!

http://www.duckerpromotion.com/presents/ddp

Before I finished that first web design job for him I had learned beyond a shadow of a doubt I was doing EVERYTHING wrong when it came to advertising my affiliate programs! The wrong programs, the wrong ads...

Well I just had to try out what I had learned from reading all the information George provides for his Direct Deposit members. So I went through every thing and started to follow his step by step instructions.

My Results?

In my first week I was making steady money with this program.

I was totally amazed. I couldn't believe the success I was having. But it didn't end there. The sales kept coming in and keep coming in to this day. And the beauty of it is, this is all set up to deposit the sales directly into my account! Can you believe that? It is just like this is my own personal cash cow! Except I didn't have to do any of the work of setting up a domain name and getting web hosting, keeping up with all that daily. Nothing! All I did was sign up to this site grab the links I wanted to earn money with and then followed the advertising advice I was given. It was that easy! He even wrote the ads for me! I didn't have to become a pro copy writer to start earning money right out of the gate!

I have to thank George for his brilliance of mind in creating this system that makes it so easy for the little guy to finally have a profitable business they can run right from the comfort of their home. With virtually no learning curve at all.

http://www.duckerpromotion.com/presents/ddp

Are you tired of NOBODY reading your ads? Are you tired of NOBODY opening up your safelist emails?

Would you like to FINALLY learn HOW to properly advertise on the Internet?

See, here is the hard part. I can't twist your arm. You could be having the worst success selling of anyone on the planet and yet still be so stubborn that you won't even check this site out. And then EVEN if you do, once you get there if you've seen it before you'll say to yourself, Oh not this JUNK! and just close your browser.

Well, let me put it to you as plainly and as bluntly as I can...

This works and it is "hands down" one of the easiest ways you are EVER going to make money selling on the Internet.

So if you're too stubborn or skeptical to learn the proper way to advertise then you might as well just stop what you're doing and stick to your nice safe 9 to 5 nightmare that I got out of as soon as I could. See, this is my regular job now. I can make it my regular job because this system works.

Want proof?

Then you can see with your own eyes.

Check out this site.

http://www.duckerpromotion.com/presents/ddp

It will open up a new world to you. You'll finally learn how to advertise and will have the quality products it will take to finally get those much needed sales.

Like I said. I can't twist your arm. But if you're fed up with your results or lack thereof then you'll go NOW and put an end to your Internet nightmare that you're living in.

http://www.duckerpromotion.com/presents/ddp

The ball is now in your court!

What you do with it is up to you. If you want, contact me. Yes, my contact information is in my signature. I am a real person with a real success story. Let me share mine with you so you can write your OWN success story.

Sincerely, Debbie Ducker
http://www.duckerpromotion.com/contact.php

Thursday, February 28, 2008

FREE RSS Advertising


Hello!

I have some great news today...

I have set up a brand new f/r/e/e
advertising medium for you at:
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Join today and post your ads daily.

Plugged-N Free RSS Advertising


For business owners worldwide.
Advertise your URL free. Post
articles, ads, reviews, commentaries.

See Ya There! Happy Posting.
http://www.plugged-n.biz/

Sincerely, Debbie Ducker

Monday, February 25, 2008

Are You Advertising Your Company Online?

How To Get the Most From Advertising Your Company Online
by Debbie Ducker

Once you have decided to advertise your company online, regardless if you are going for paid online advertising or looking for free advertising online you will want to get the most leverage you can from it. Because either way you pay with your valuable time or with your hard earned cash via the purchase of your ad campaigns.

Here is a powerful strategy I use successfully for getting the most from my advertising.

This strategy can be ran successfully with one of your own products or services or works great with affiliate programs as well.

1. Get a product you can give away free. This can be either a re-branded e-book or report from one of your affiliate programs or one you have written yourself. Other options are quality software, video/audio training, an online e-course, or even create a set of articles and place them together as a reference e-book, etc. Just keep whatever you choose focused or related to the product or service you are selling in your advertising. i.e. if it is a viral marketing product or affiliate program, give them a quality free e-book on what viral marketing is and how to use it for advertising their own programs and products.

2. Create a nice looking web page based on the benefits to the customer of the free product only. Then for them to get the product you are offering put a sign up form on the page and have them join an auto responder for the download link. Plus tell them they will receive several free gifts, further information, etc. related to what the topic of the free product is, (which in turn is also related to your product you are selling).

3. As you create your auto responder for this page set up the return/thank you page to go to a page on which you tell them thank you, let them know that the link is being sent to the email they put in the form. Or alternately you can give them the download link on that page if you desire. Then below that have a review of the product you are trying to sell with your paid or free advertising.

Within the auto responder you will set up several letters. The first letter will contain a thank you for requesting the free product along with the download link. Then over a period of time, 1-2 days apart, set the auto responder to send the rest of your letters. How many is up to you. It will depend on what you are selling and how many resources and other gifts you can give based around the product. 1-14 letters to a series is a general rule and I don't recommend any more than that. Your second letter can be the sales letter from your return/thank you page or a good article related to the product with a P.S. Telling them where they can get more info or a product (your product) that will help them do what the article was about, etc.

Then just sprinkle more good content, related offers, free gifts and so on throughout the rest of the letters. Each can have a P.S. reminding them of your product and what it will do for them.

Following this strategy will increase your conversion rate plus it will give you a good in house list targeted to the specific products you are providing.

Sincerely, Debbie Ducker

About the Author:
Debbie Ducker is owner of Ducker Promotion -
Advertising your company online since 1997.
http://www.duckerpromotion.com
If you would like to see the above strategy in
action go to: http://www.duckerpromotion.com/ssmm/

Recommended Reading for taking the above strategy one step further (But keep in mind for your paid advertising - use only the main page of your free product with no viral codes on it): “How to get instant traffic and sales to any given product”

This article can be used for free on your site as long as you keep the links within the article and About Author info with it and unchanged.

Thursday, February 14, 2008

About Me

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United States
Debbie Ducker has been in Internet marketing since 1997. During that time she has turned her passion for advertising into the successful online site: DuckerPromotion.com. She is also editor of the DP Ezine which strives to help online marketers succeed with working from home.