Thursday, February 28, 2008
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Sincerely, Debbie Ducker
Monday, February 25, 2008
Are You Advertising Your Company Online?
How To Get the Most From Advertising Your Company Online
by Debbie Ducker
Once you have decided to advertise your company online, regardless if you are going for paid online advertising or looking for free advertising online you will want to get the most leverage you can from it. Because either way you pay with your valuable time or with your hard earned cash via the purchase of your ad campaigns.
Here is a powerful strategy I use successfully for getting the most from my advertising.
This strategy can be ran successfully with one of your own products or services or works great with affiliate programs as well.
1. Get a product you can give away free. This can be either a re-branded e-book or report from one of your affiliate programs or one you have written yourself. Other options are quality software, video/audio training, an online e-course, or even create a set of articles and place them together as a reference e-book, etc. Just keep whatever you choose focused or related to the product or service you are selling in your advertising. i.e. if it is a viral marketing product or affiliate program, give them a quality free e-book on what viral marketing is and how to use it for advertising their own programs and products.
2. Create a nice looking web page based on the benefits to the customer of the free product only. Then for them to get the product you are offering put a sign up form on the page and have them join an auto responder for the download link. Plus tell them they will receive several free gifts, further information, etc. related to what the topic of the free product is, (which in turn is also related to your product you are selling).
3. As you create your auto responder for this page set up the return/thank you page to go to a page on which you tell them thank you, let them know that the link is being sent to the email they put in the form. Or alternately you can give them the download link on that page if you desire. Then below that have a review of the product you are trying to sell with your paid or free advertising.
Within the auto responder you will set up several letters. The first letter will contain a thank you for requesting the free product along with the download link. Then over a period of time, 1-2 days apart, set the auto responder to send the rest of your letters. How many is up to you. It will depend on what you are selling and how many resources and other gifts you can give based around the product. 1-14 letters to a series is a general rule and I don't recommend any more than that. Your second letter can be the sales letter from your return/thank you page or a good article related to the product with a P.S. Telling them where they can get more info or a product (your product) that will help them do what the article was about, etc.
Then just sprinkle more good content, related offers, free gifts and so on throughout the rest of the letters. Each can have a P.S. reminding them of your product and what it will do for them.
Following this strategy will increase your conversion rate plus it will give you a good in house list targeted to the specific products you are providing.
Sincerely, Debbie Ducker
About the Author:
Debbie Ducker is owner of Ducker Promotion -
Advertising your company online since 1997.
http://www.duckerpromotion.com
If you would like to see the above strategy in
action go to: http://www.duckerpromotion.com/ssmm/
Recommended Reading for taking the above strategy one step further (But keep in mind for your paid advertising - use only the main page of your free product with no viral codes on it): “How to get instant traffic and sales to any given product”
This article can be used for free on your site as long as you keep the links within the article and About Author info with it and unchanged.
by Debbie Ducker
Once you have decided to advertise your company online, regardless if you are going for paid online advertising or looking for free advertising online you will want to get the most leverage you can from it. Because either way you pay with your valuable time or with your hard earned cash via the purchase of your ad campaigns.
Here is a powerful strategy I use successfully for getting the most from my advertising.
This strategy can be ran successfully with one of your own products or services or works great with affiliate programs as well.
1. Get a product you can give away free. This can be either a re-branded e-book or report from one of your affiliate programs or one you have written yourself. Other options are quality software, video/audio training, an online e-course, or even create a set of articles and place them together as a reference e-book, etc. Just keep whatever you choose focused or related to the product or service you are selling in your advertising. i.e. if it is a viral marketing product or affiliate program, give them a quality free e-book on what viral marketing is and how to use it for advertising their own programs and products.
2. Create a nice looking web page based on the benefits to the customer of the free product only. Then for them to get the product you are offering put a sign up form on the page and have them join an auto responder for the download link. Plus tell them they will receive several free gifts, further information, etc. related to what the topic of the free product is, (which in turn is also related to your product you are selling).
3. As you create your auto responder for this page set up the return/thank you page to go to a page on which you tell them thank you, let them know that the link is being sent to the email they put in the form. Or alternately you can give them the download link on that page if you desire. Then below that have a review of the product you are trying to sell with your paid or free advertising.
Within the auto responder you will set up several letters. The first letter will contain a thank you for requesting the free product along with the download link. Then over a period of time, 1-2 days apart, set the auto responder to send the rest of your letters. How many is up to you. It will depend on what you are selling and how many resources and other gifts you can give based around the product. 1-14 letters to a series is a general rule and I don't recommend any more than that. Your second letter can be the sales letter from your return/thank you page or a good article related to the product with a P.S. Telling them where they can get more info or a product (your product) that will help them do what the article was about, etc.
Then just sprinkle more good content, related offers, free gifts and so on throughout the rest of the letters. Each can have a P.S. reminding them of your product and what it will do for them.
Following this strategy will increase your conversion rate plus it will give you a good in house list targeted to the specific products you are providing.
Sincerely, Debbie Ducker
About the Author:
Debbie Ducker is owner of Ducker Promotion -
Advertising your company online since 1997.
http://www.duckerpromotion.com
If you would like to see the above strategy in
action go to: http://www.duckerpromotion.com/ssmm/
Recommended Reading for taking the above strategy one step further (But keep in mind for your paid advertising - use only the main page of your free product with no viral codes on it): “How to get instant traffic and sales to any given product”
This article can be used for free on your site as long as you keep the links within the article and About Author info with it and unchanged.
Thursday, February 14, 2008
Banner Advertising Special Deal!
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About Me
- Debbie Ducker
- United States
- Debbie Ducker has been in Internet marketing since 1997. During that time she has turned her passion for advertising into the successful online site: DuckerPromotion.com. She is also editor of the DP Ezine which strives to help online marketers succeed with working from home.
